“LEGITNESS” E-SCOOTERS
Inspired by the six second Vine video in which a scooter trick is performed by a teen at a skate park and the camera pans over to another young teen that exclaims, “That was legitness!”, LEGITNESS e-Scooters target the demographic well with pop-culture references and colours appealing to all riders.
The e-Scooters are accompanied by an app in which the user registers their account and scans the QR code on the e-Scooter to activate it, and includes a feature guiding the user to where in Belfast checkpoints for LEGITNESS e-Scooters exist.