“EDGARD & COOPER” CAMPAIGN
In association with the YCN design briefs, Edgard & Cooper asked for a “disruptive idea” to raise more awareness and drive sales of their cat food brand, with a strong focus on the brand’s values, and how their food is sourced, sustainably and ethically.
In response to this brief I created an animated advert, in the same style of Edgard & Cooper, to be presented across various platforms, like TV and social media. I made sure to bring some personality, in relation to typically seen interpretations of cats online, adding a humorous element to the campaign. I also tied this into Edgard & Cooper’s already existing hashtag #FeedThemFeelGood, in which a shorter video, advertising the brand can be used across social media “Stories”.
Finalising the campaign, I also created some posters in the form of billboards and adshles, using the same images from the videos to be easily identified.
