“GET OUT THERE” CAMPAIGN
An ad campaign encouraging people to “get out there” and participate in some form of outside exercise. From this, I based my campaign around “making use of the gifts you have” and did so by relating it to a charity who’s focus is about helping those with a movement-restricting condition – Parkinson’s Disease.
I created a faux campaign related to Parkinson’s UK, with the idea of getting outside and making use of your body in order to help raise awareness for those that can’t make use of their own bodies as easily.
From this, I made my own mascot for the campaign and thus, Parker The Panda was created – “Parker” because of Parkinson’s Disease and his coloured sweatbands in the same dark blue, light blue and white from the Parkinson’s UK site.
